Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds

British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. But what does it represent? Some purport that the red curve was derived from the original crest used by McLaren that […]

Platinum Business Magazine - issue 101 by Platinum Business - Issuu

Kiwi logo on the 2017 McLaren : r/newzealand

The history of our evolving logo

Kiwi Bird Badge

Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds, & Cigarettes - The News Wheel

Kiwi Bird Badge

Ever Wondered What McLaren's Logo Stands For?

2016 - Page 169 of 239 - The News Wheel

2016 - Page 169 of 239 - The News Wheel

The intriguing stories behind car makers' badges

Ever Wondered What McLaren's Logo Stands For?

Story behind the Swoosh?