Flamin' Hot Cheetos: An Oral History Gone Wrong and an Uncomfortable Corporate PR Moment

Robert Montanez, the self proclaimed, but Frito-Lay-refuted inventor of Flamin' Hot Cheetos. As we all ate our Bengals-orange snacks for the Super Bowl yesterday, a story about one of the most iconic of them came up again to the forefront.   The dayglo orange Flamin’ Hot Cheetos made news in the New York Times Magazine on…

Arkansas Times October 2022 by Arkansas Times - Issuu

America's Flamin' Cheetos Crisis: Five Things You Need to Know – Texas Monthly

Albuquerque The Magazine, December 2022/January 2023 by Albuquerque The Magazine - Issuu

How Flamin' Hot Cheetos Became a Cultural Sensation

A Man Built a Special Tomb to Preserve Flamin' Hot Cheetos - Nerdist

The Daily Zeitgeist

Source Weekly March 16, 2023 by The Source Weekly - Issuu

Gambit New Orleans: September 11, 2012 by Gambit New Orleans - Issuu