Gucci is designing phygital goods for Bored Ape's metaverse world

The latest step in Gucci’s metaverse storytelling is an ongoing partnership with Bored Ape Yacht Club parent company Yuga Labs, including a limited-edition digital pendant with a physical counterpart.

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Gucci is designing phygital goods for Bored Ape's metaverse world

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Gucci goes deeper into the metaverse for next NFT project