Tommy Hilfiger : Fashion Branding Strategies in USA and China

ABSTRACT This article carrie out a case study of American fashion brand: Tommy Hilfiger and compared the differences of its brand strategies between the United States and China. This article analyzed its brand personality through SWOT Analysis Model.

Tommy Hilfiger at 35: Still Revved Up and Rarin' to Go – WWD

China – FASH455 Global Apparel & Textile Trade and Sourcing

A Project Report On Market Strategey of Tommy Hilfiger, PDF, Textiles

Turnaround Tommy: How Hilfiger's Once-Dead Brand Had Its Biggest Year Ever

India

For Tommy Hilfiger Fall Campaign, It's All in the Family – WWD

Tommy Hilfiger Receives John B. Fairchild Honor and Talks about How He Has Kept the Brand's Momentum Going – WWD

Marketing mix of Tommy Hilfiger - Tommy Hilfiger Marketing mix

Tommy Hilfiger launches US resale programme - Just Style

Tommy Hilfiger : Fashion Branding Strategies in USA and China

The future of fashion - United Partners

Tommy heilfiger

American Dreamer: My Life in Fashion and Business (Audible Audio Edition): Peter Knobler, Tommy Hilfiger, Kevin Free, Audible Studios

Tommy Hilfiger Levels Up Virtual Try-On for Clothes With Real-time AR Clothing

A Brand Analysis of Tommy Hilfiger.edited.docx - Tommy Hilfiger's Brand Analysis A BRAND ANALYSIS OF TOMMY HILFIGER EXPLAINING HOW IT MEETS THE NEEDS