Inside Gucci and Roblox's new virtual world

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers.

Why luxury brands are doubling down on Roblox

What to Wear in the Metaverse - The New York Times

I Went Shopping in the Metaverse and Tried On a Gucci Bag - Video - CNET

Luxury fashion houses are funneling millions into the metaverse. But to what end?

Gucci Brings Miley Cyrus Into Roblox

Gucci Buys Virtual Land in the Sandbox, Joining the Metaverse

Gen Z preference for virtual fashion bolsters Roblox's value to brands

Luxury labels like Gucci selling virtual fashion for avatars

Gucci Enters The Metaverse With A Virtual Experience On Roblox

Roblox Partners With Parsons on Metaverse Curriculum, Trend Report