Is Tim Cook Right? Are Apps the Future of TV? NCTA — The Internet & Television Association

Yesterday, to the fanfare of cord cutters and yes, even cord lovers, Apple announced its first update to the Apple TV in three years. The new Apple TV looks similar to the old device, a slim black box, but the new one boasts better guts, a faster processor, a sleek new remote, voice command capabilities, and perhaps most importantly, access the new tvOS App Store filled with specialized Apple TV apps.

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Is Tim Cook Right? Are Apps the Future of TV?

Is Tim Cook Right? Are Apps the Future of TV?