The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine
Por um escritor misterioso
Last updated 27 julho 2024
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Redesigning a logo entails some risks, mainly because very few general rules exist, and consumer sentiment can throw up surprises. There are perhaps only two “truths” when it comes to successful brand logos, and neither has to do with the design of the logo per se. First, what the marketing department builds on top of the logo through follow-on marketing campaigns will, over time, build the equity associated with the brand logo. Be it Pepsi or Air India’s new look that is expected to be unveiled soon. Second, a logo of a well-known and loved brand is like the face of a loved one – familiarity and love overpowers looks.
Rinheart y Syndor (2003) To The Extreme PDF, PDF, Sports
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The Hindu Business Line, Logopedia
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The Hindu BusinessLine's Changemaker Awards is back to honour
Maitri Karia posted on LinkedIn
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The swoosh and the squiggle: Is there a logic to logos? - The
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How The Swoosh Logo Design Went From Hot To Not
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Government dismisses reports saying 'Make in India' lion logo was
UB says Kingfisher Airlines' logo only for aviation, warns of
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Latest Business News - The Hindu BusinessLine
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Advertising in the Pandemic's Reality
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Ishita Ranjan posted on LinkedIn
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