Now Playing Discover Los Angeles

Global phenoms that start in a garage. Culinary empires that begin with a food truck. From music to sports to fashion and food – LA is on the vanguard of practically everything. In pop-up galleries, busy kitchens and eclectic neighborhoods, the next generation of dreamers are emerging. To find them, just let your curiosity guide you. Go a few exits past your comfort zone, and be ready to lose yourself in the sights, sounds and tastes that provide inspiration to so many. The next, “next big thing” is waiting for you. You just have to know where to look. Los Angeles. Now Playing.

Discover La La Land

Now Playing: Los Angeles, Los Angeles

LOS ANGELES TOURISM PREMIERES 'NOW PLAYING' AD CAMPAIGN IN AUSTRALIA

The banner installation of Discover Los Angeles campaign at the

Los Angeles targets UK with new 'Now Playing' campaign

Discover Los Angeles

Spectrum Media Group, Inc.

Now we will discover if LA Rams really can do better at suddenly

Now Playing Discover Los Angeles

Now Playing Discover Los Angeles

Your Comeback Starts Here, Los Angeles

Now Playing Discover Los Angeles

Now Playing Discover Los Angeles

Discover Los Angeles

L.A. is 'now playing' in tourism ads styled like old Hollywood