Reaching 3.6 million football fans via comprehensive marketing analytics

The Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.

Attracting Soccer Fans Using Acquisition Analytics

Sports betting, other legalized gambling could beat long odds after Georgia Legislature shakeup – WABE

Do Chelsea need more players? How bad are Man Utd? Does McGinn show Emery's quality? – The Briefing - The Athletic

The tech behind the Bundesliga Match Facts xGoals: How machine learning is driving data-driven insights in soccer

Enhancing sports through analytics - SAS Voices

Fever Pitch: 50% of Turner's UEFA deals include out-of-home

Thoughts & Numbers: What I'm watching for in MLS Matchday 32

Reaching 3.6 million football fans via comprehensive marketing analytics

Why UEFA Champions League is bigger than the Super Bowl: Europe's biggest match dominates NFL title game for global viewers

Spectator Sports Size, Share, Segment Analysis, Demand And Forecast To 2032