Samsung Within — Gene Lu / UX Designer

Samsung wanted to turn their users into brand advocates. One problem we identified was that Samsung users simply don’t know enough about the company to advocate for it. So we presented incredible untold stories that would make Samsung users proud, in a way that would keep them interested.

Welcome.US — Gene Lu / UX Designer

In human design how common is it to have all centers defined and what does it mean? - Quora

Lions Daily News 2017 Issue 5 - June 21 by Boutique Editions - Issuu

Mandalorian x Nike Helmet — Gene Lu / UX Designer

Mandalorian x Nike Helmet — Gene Lu / UX Designer

1 of 1 Mandalorian x Nike helmet. Featured on Hypebeast, this helmet was created using Nike shoeboxes. The helmet fits over most medium to large bike

Mandalorian x Nike Helmet — Gene Lu / UX Designer

Electronics Announcements

Samsung Within — Gene Lu / UX Designer

CL05B224KO5NNNC Spec by Samsung Electro-Mechanics Datasheet

Samsung Within, R/GA, Samsung Electronics Co., Ltd, D&AD Awards 2019 Shortlist, User Experience Design (UX)