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By swapping golden-age advertising humor for “brandter” — bantz, LoLz and trash talk — companies risk alienating the consumers they hope to attract.

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Class-Clown Brands Are Trying to LoLz Us to Death - Bloomberg

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Class-Clown Brands Are Trying to LoLz Us to Death - Bloomberg

Class-Clown Brands Are Trying to LoLz Us to Death - Bloomberg

M&M's Spokescandies Replaced: Mars Caves to Culture Wars or

Class-Clown Brands Are Trying to LoLz Us to Death - Bloomberg