rebrands Twitch Prime as Prime Gaming to broaden audience

Aug 11, 2020 - has rebranded its Twitch Prime membership benefits program to Prime Gaming. The move is part of an attempt to broaden its appeal.

Why is rebranding Twitch Prime to Prime Gaming? - Quora

How 's Twitch Makes Money

Twitch Users Watch Billions of Hours of Video, but the Site Wants to Go Beyond Fortnite - The New York Times

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Twitch Prime Becomes Prime Gaming in Rebrand

How Much Has Prime Gaming Grown? - Business of Esports

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