Lionel Messi boosts MLS, but soccer league needs more

Superstar Lionel Messi joined the U.S. professional soccer league this summer, boosting ticket and merchandise sales and viewership. MLS still needs more.

Messi on MLS Season Pass boosts Apple TV viewership by 75% - World Soccer Talk

Lionel Messi-mania has changed everything! MLS must adapt to its new era or risk missing the opportunities Inter Miami's superstar can offer

Ares invests additional $75m in Inter Miami after Messi boost - Sportcal

Messi's Inter Miami signing boosts Apple TV's MLS season pass subscription

Messi marketing effect—MLS and Apple TV see boost from soccer superstar

Messi effect set to catapult Major League Soccer to 'new level

Will Lionel Messi finally make the U.S. a soccer nation? : NPR

Messi mania: How MLS and Apple TV can seize once-in-a-generation opportunity - SportsPro

Lionel Messi says he will join Inter Miami MLS team : NPR