ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold
Por um escritor misterioso
Last updated 07 julho 2024
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In 2020, ZiMAD was looking to acquire a casual game that would seamlessly fit into its portfolio of board games, when it found Domino Online. At the time, however, its metrics were mediocre at best. In this article, Yana Vesnina, M&A manager at ZiMAD, explains why the publisher decided to buy the game and how it managed to dramatically increase its revenue.
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://zimad.com/wp-content/uploads/2021/06/dom_2107_v1_490x490_en_05-min.jpg)
Domino Online - ZiMAD
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://aaronallen.com/wp-content/uploads/2018/06/Dominos-Turnaround-1024x338-1.jpg)
How Domino's Turnaround Gained Nearly $12b in Enterprise Value
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ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold
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750,000 dominoes fall (and fail) at the World Domino Collective 2022
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Domino's (DPZ) 3Q 2021earnings beat
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://image.cnbcfm.com/api/v1/image/106334183-1578943648578gettyimages-526250086.jpeg?v=1578943742)
Domino's (DPZ) 3Q 2021earnings beat
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://www.coursehero.com/thumb/6f/a1/6fa16686485126d83d86db3de708196c9899a016_180.jpg)
JOMC431 - Final Paper Dominos - Domino's Pizza Turnaround 1 Domino's Pizza Turn Around Did we actually face our critics and reinvent our pizza from the crust
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://www.sinnersdominoentertainment.com/files/sinners/startseite/News/2011%20%26%202012%2C%20news/2012%20-%20Falling-into-Past-A-Journey-around-the-World/2---Falling-into-Past---A-Journey-around-the-World.jpg)
Falling into Past – a Journey around the World - Sinners Domino Entertainment
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://miro.medium.com/v2/resize:fit:778/1*sfhifVXlnYP94rhkfLOtCg.jpeg)
The digital domino effect:. The emergence of the economic hubs in…, by Nihar Pachpande, Fifth P
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://www.sinnersdominoentertainment.com/assets/images/a/9%20-%20Tallest%20domino%202D%20pyramid-65c3b21f.jpg)
Full-service agency for domino shows & events - Sinners Domino Entertainment
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://www.coursehero.com/thumb/c0/cc/c0ccb3ca3c20f7a8d4d48dd4e92ee1aeed20125a_180.jpg)
JOMC431 - Final Paper Dominos - Domino's Pizza Turnaround 1 Domino's Pizza Turn Around Did we actually face our critics and reinvent our pizza from the crust
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://www.portersfiveforces.org/wp-content/uploads/2022/03/Dominos-porters-five-forces.jpg)
Domino's Porter's 5 Five Forces: 2022 Detailed Analysis
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Better Buy: McDonald's vs. Domino's Pizza
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