In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences - Digiday
Por um escritor misterioso
Last updated 29 julho 2024
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At the moment, the crux of the tension between these two forms of in-game advertising comes from the fact that many brand marketers still don’t fully grasp the differences between them — and that they are spending from a unified and often experimental gaming budget.
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In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences - Digiday
Cary Tilds di LinkedIn: #vision #focus #actions #ingameadvertising #intrinsicingame
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Cary Tilds di LinkedIn: #vision #focus #actions #ingameadvertising #intrinsicingame
![In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences - Digiday](https://assets-global.website-files.com/61fb37e7b711d5877396fabd/651475d17816471db56db69a_32_Transforming_Advertising_The_Proven_Effectiveness_of_Connected_TV_Ads_Thumbnail.jpg)
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As gaming explodes as an ad medium, media agencies aim level up
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Main tech challenges of in-game advertising and solutions
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3 Reasons Why Marketers Should Use In-Game Advertising? - HotPlay
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