How Duolingo is using its 'unhinged content' with Duo the Owl on

Duolingo struck gold on TikTok by leveraging its menacing mascot. It's social media manager talks how it helped them build brand affinity.

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How Duolingo Struck Social Media Gold with Unhinged Content

Threatening Note From the Duolingo Owl Leaves Internet in Stitches

The duolingo owl outside your window at 3am : r/dalle2

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It's time to end Unhinged social media.

Duolingo TikTok Channel - The Shorty Awards

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Unpacking the delicate art of the unhinged social media mascot

Why am I tempted to get this : r/duolingo