Google kills off FLoC, replaces it with Topics

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your browser will learn about your interests as you move around the web. […]

Google Chrome moves forward with its targeted ad tracking system, here's how to turn it off - Neowin

What Are Google Topics? Cookies, FloC Impacted

How Google's New Software Collects Your Personal Data, by Stephen Pelzel, Upskilling

Google kills FLoC, introduces Topics API as its next-gen targeting tech

Google Has a New Plan to Kill Cookies. People Are Still Mad

Sharada Nand Mishra on LinkedIn: Google kills off FLoC, replaces it with Topics

Google reveals latest attempt at cookies replacement

Google slammed over ad-cookie replacement flip-flop - BBC News

Why iPhone, iPad And Mac Users Should Avoid Google Chrome's FLoC Update

Testing Revs Up In The Chrome Privacy Sandbox; Facebook's 'Massive Ranking Failure

Critics Blast Google's Aim to Replace Browser Cookie with 'FLoC' : r/privacy

Vivaldi says no to Google's FLoC as well - gHacks Tech News

SimonJHarris on X: 1/4 Google replaces FLoC with the Topics API: ◾️API Returns 3 Topics (Interests) ◾️350 Topics total each with an ID ◾️Top 5 Topics calculated each week by Chrome ◾️5%

Cheese in Your Gruel - Nvidia done with ARM, Spotify controversy, Google kills FLoC, FBI and Pegasus

Google Introduces Topics API For Cookieless Tracking